Implicit and Explicit Effects of Music on Brand Perception in TV Ads

Müllensiefen, Daniel; Davies, Christopher; Dossman, Lauri; Hansen, Jon Ludvig; and Pickering, Alan. 2013. Implicit and Explicit Effects of Music on Brand Perception in TV Ads. In: C Ringe; K Bronner and R Hirt, eds. Audio Branding Academy Yearbook 2012/2013. Hamburg: Audio Branding Academy, pp. 139-153. ISBN 9783832978785 [Book Section]

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Item Type	Book Section
Departments, Centres and Research Units	Psychology
Date Deposited	13 May 2014 13:13
Last Modified	04 Jul 2017 10:31

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Müllensiefen, Daniel
Pickering, Alan

Psychology

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