Making an Impact: the local promotion of electoral issues’

This report examines the effectiveness of different communication methods employed in local publicity campaigns to encourage participation in UK electoral and democratic systems. It seeks to identify, compare and contrast the wide range of communication methods used by local authorities with the aim of promoting awareness of electoral issues, and includes an assessment of the relative success of these communication methods.
The report aims primarily to highlight and promote best practice at the local level. Its findings should also assist
The Electoral Commission in the development of informed and effective national campaign strategies on a wide range of electoral issues.