Marketing Alterity

Moore, Rachel. 1994. Marketing Alterity. In: Lucien Taylor, ed. Visualizing Theory: Selected Essays from V.A.R., 1990-94. London: Routledge, pp. 126-139. ISBN 978-0415908436 [Book Section]
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Visualizing Theory is a lavishly illustrated collection of provocative essays, occasional pieces, and dialogues that first appeared in Visual Anthropology Review between 1990 and 1994. It contains contributions from anthropologists, from cultural, literary and film critics and from image makers themselves. Reclaiming visual anthropology as a space for the critical representation of visual culture from the naive realist and exoticist inclinations that have beleaguered practitioners' efforts to date, Visualizing Theory is a major intervention into this growing field.

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