We Are Colony: Digital VOD Distribution for Independent Film

Drake, P; Franklin, Michael; Sathe, D and Tierney, S. 2015. We Are Colony: Digital VOD Distribution for Independent Film. Project Report. Nesta, London. [Report]
Copy

Through development and analysis of a slate of film releases on the We Are Colony Video-On-Demand (VOD) platform, alongside contextual qualitative research, this project explores the value of additional materials as part of an innovative, extended digital distribution approach to UK independent film.
Project partners, Film London using the We Are Colony platform and researchers from Edge Hill University, wanted to explore how different VOD releases, supported by additional content, can deepen audience
engagement, provide filmmakers with a better understanding of their online audience, and demonstrate potential for new digital business models. The research showcases a mix of potential new strategies for audience engagement and rights exploitation, as well as noting current barriers to
adoption.
Item Type Report (Project Report)
Keywords VOD; Film Industry; Digital Engagement; Innovation
Departments, Centres and Research Units Institute for Cultural and Creative Entrepreneurship (ICCE)
Date Deposited 08 Mar 2016 21:24
Last Modified 29 Apr 2020 16:14

Explore Further

picture_as_pdf
We-Are-Colony-Final-Report1.pdf
subject
Published Version
Available under Creative Commons: Attribution-NonCommercial-No Derivative Works 3.0
View Download

Atom BibTeX OpenURL ContextObject in Span OpenURL ContextObject Dublin Core Dublin Core MPEG-21 DIDL Data Cite XML EndNote HTML Citation METS MODS RIOXX2 XML Reference Manager Refer ASCII Citation
Export

Downloads