Music, Brands, and Advertising: Testing what works.

Müllensiefen, Daniel; and Baker, D. 2015. Music, Brands, and Advertising: Testing what works. In: K Bronner; R Hirt and C Ringe, eds. Audio Branding Yearbook 2014/2015. Nomos. ISBN 978-3-8487-1073-7 [Book Section]
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Item Type Book Section
Departments, Centres and Research Units Psychology
Date Deposited 17 Mar 2016 16:16
Last Modified 04 Jul 2017 10:16

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