Flamingo x DDB: Turning Uncertainty into Advantage

Consultancy as 'Scientist in Residence' for Adam&EveDDB

Against a backdrop of major political and social change, Flamingo's research with DDB reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance.

The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis.