Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015) [Review]

Van den Bossche, Astrid. 2016. Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015) [Review]. Advertising & Society Review, 17(1-2), [Article]
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Book reviews
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Departments, Centres and Research Units Institute of Management Studies
Date Deposited 22 Oct 2018 09:25
Last Modified 29 Apr 2020 16:56

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