With Not For: Engagement Strategies in a Digital Age

Murphy, OonaghORCID logo. 2019. With Not For: Engagement Strategies in a Digital Age. In: William Byrnes, J and Aleksandar Brkić, eds. The Routledge Companion to Arts Management. Abingdon: Routledge. ISBN 9781138492226 [Book Section]
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In a digital age, everyone is a creative producer, a publisher and distributor – from Facebook posts, to YouTube videos. Creative production and knowledge distribution has been changed forever by Web 2.0 technologies. This chapter explores how this new operating environment has generated both challenges and opportunities for the cultural sector.


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