Balancing between the notions of quality and attraction in teaching arts management

Today’s reality around the system of Higher Education revolves around the discourse of instrumentalization of education, turning schools into entrepreneurial ventures (Dragićević Šešić and Jestrović, 2017), and a wider social context primarily influenced by capitalist realism (Fisher, 2009). This academic context positions a teacher/lecturer under more pressure than ever. McGregor’s Theory Y (1960) that is focusing on the trust in the dynamic student-teacher relationship becomes often substituted with the consumer-provider relationship. This article is discussing about the challenges the new context brings to the teaching of arts management on the undergraduate academic level. The author is presenting some of the pedagogical case studies from his “Sport Billy” teaching suitcase, discussing the use of different theatre practices, such as - site-specific theatre, radio drama and psychodrama as methods in teaching arts management. He is presenting three examples of different ways of constructing a space of understanding between students and teachers in the outcome-based teaching and learning environment, and tools that teachers can use to navigate through that environment.