Viral Content

Phillips, Angela. 2019. Viral Content. In: Tim Vos and Folker Hanusch, eds. The International Encyclopedia of Journalism Studies. John Wiley & Sons Inc.. ISBN 9781118841679 [Book Section]

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Viral Content is material that spreads through the network structure of the Internet so that it is seen by a very large number of people in a very short time. In most cases the use of Search Engine Optimisation (SEO) and Social Media optimisation (SMO) is utilised to achieve viral spread through sharing.

Item Type	Book Section
Keywords	viral content, virality, Search Engine Optimisation, SEO, Social Media Optimisation, SMO, sharing, teaming, influentials, Facebook, Google.
Departments, Centres and Research Units	Media and Communications
Date Deposited	30 May 2019 10:34
Last Modified	30 May 2019 10:34

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Phillips, Angela

Media and Communications

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