Let them eat cake!

Samson, Audrey; and Gallardo, Francisco. 2017. 'Let them eat cake!'. In: 2017 ACM SIGCHI Conference on Creativity and Cognition. Singapore, Singapore 27-30 June 2017. [Conference or Workshop Item]
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Let them eat cake!' is a food-led event serving an edible imaginary of a Facebook profile. In early 2012, Facebook conducted massive scale emotional contagion by manipulating the emotional expressions in the News Feeds of 689,003 users. This exemplifies how the governability and the biopolitics of everyday life flow through the many layers of shared images, liked videos, protocols, and hyperlinks, all orchestrated by the Facebook News Feed algorithm. 'Let them eat cake!' proposes a gustatory experience to the visitor, a cake imagined with synthetic DNA encoded from a user's Facebook profile data. The profile's data categories (Ad Topics, Facial Recognition Data, Friends, Followers, Likes, and Political Views) are transposed into cake layers, with an absurd twist that reflects the algorithms agency. Ultimately the work explores innovative forms of engagement with complex socio-technical assemblages.
Item Type Conference or Workshop Item (Paper)
Additional Information

Authorship of the paper is credited to Audrey Samson, Francisco Gallardo and FRAUD. FRAUD is a duo of artist-researchers (Audrey Samson & Francisco Gallardo).
Keywords Taste, Metabolism, Algorithm, Biopolitics, Food-led art, DNA, Data storage, Archive, Social media
Departments, Centres and Research Units Art
Date Deposited 11 Dec 2019 13:42
Last Modified 11 Dec 2019 14:03

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