How gaming tourism affects tourism development through word-of-mouth communication regarding a destination: applying the integrated satisfaction theory

Lai, Ivan K.W. and Hitchcock, Michael. 2020. How gaming tourism affects tourism development through word-of-mouth communication regarding a destination: applying the integrated satisfaction theory. Asia Pacific Journal of Tourism Research, 25(6), pp. 620-636. ISSN 1094-1665 [Article]

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This study applies the concept of integrated satisfaction to investigate the effects of satisfaction with gaming and non-gaming experience on word-of-mouth communication regarding gaming destination. A survey in Macau (n = 298) indicates that integrated satisfaction has a partial mediating effect on the relationship between non-gaming satisfaction and word-of-mouth, and integrated satisfaction has a moderating and partial mediating effect on the relationship between gaming satisfaction and word-of-mouth. Therefore, gaming tourism enlarges the effect of the non-gaming tourism experience. Besides, gaming activities cause positive word-of-mouth communication for repeat tourists. This study extends our knowledge in gaming tourism and integrated satisfaction theory.

Item Type	Article
Additional Information	The data that support the findings of this study are openly available in Mendeley Data at https://doi.org/10.17632/87vfw56mc6.1 The article was accepted for publication with the title 'Using integrated satisfaction theory to explain how gaming tourism affects tourism through word-of-mouth communication regarding a destination'. This is an Accepted Manuscript of an article published by Taylor & Francis in Asia Pacific Journal of Tourism Research on 16 April 2020, available online: http://www.tandfonline.com/10.1080/10941665.2020.1752748
Keywords	gaming satisfaction, integrated satisfaction theory, transaction-specific satisfaction, word-of-mouth, gaming destination
Departments, Centres and Research Units	Institute for Cultural and Creative Entrepreneurship (ICCE)
Date Deposited	07 Apr 2020 10:35
Last Modified	16 Oct 2021 01:26