O mercado e suas dinâmicas

Velloso, Luciana and Morais, Isabela Carvalho. 2022. O mercado e suas dinâmicas. In: Karin Brondino-Pompeo; Isabela Carvalho Morais and Carla Caires Abdalla, eds. Aspectos Culturais do Consumo: Fundamentos, Fronteiras e Aplicações. São Paulo: Pimenta Cultural, pp. 193-211. ISBN 9786559394098 [Book Section]
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This book chapter discusses the market system dynamics research stream within Consumer Culture Theory (CCT), examining examples and issues relevant to the Latin American context.
Item Type Book Section
Keywords Consumer Culture, Consumer Culture Theory, Market System Dynamics
Departments, Centres and Research Units Institute of Management Studies
Date Deposited 26 May 2022 08:25
Last Modified 26 May 2022 12:12

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