Diffusion Patterns of Social Network Posts

Gubanov, Alexander; Mundrievskaya, Yuliya; and Pu, Ida. 2020. 'Diffusion Patterns of Social Network Posts'. In: PATTERNS 2020: The Twelfth International Conference on Pervasive Patterns and Applications. Nice, France 25 - 29 October 2020. [Conference or Workshop Item]
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Social network posts as an efficient means of communication directly reflect users’ interests and engagements. Despite challenges there are strong interests in understanding how social network posts efficiently spread information. In this article some diffusion patterns of social network posts are explored. The information spreading via post chains based on partial data of popular social network is studied to gain insights of the problem of information diffusion. Mathematical models for information cascades are proposed and future research directions are discussed.


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