Globalisation, Crafts, and Tourism Microentrepreneurship in the South Pacific: Economic and Sociocultural Dimensions

This research assesses the economic and sociocultural dimensions of the handicraft and souvenir sector from the perspectives of predominantly female market vendors and microbusinesses in the South Pacific region. It focuses on two countries, the Solomon Islands and Vanuatu, which vary in their levels of tourism development, tourist characteristics, and available research on tourism impacts. Handicraft and souvenir businesses offer economic opportunities in remote and emerging island economies but face challenges from globalisation and tourism. The Solomon Islands prioritise locally crafted artworks, while Vanuatu largely depends on importing souvenirs, particularly for the large cruise-ship market. Such practices often lead to commodification and misrepresentation of local cultures and destinations, as businesses cater to the demands of tourists and engage in broader processes of international exchange and globalisation. While micro-entrepreneurs generally express satisfaction with their income from selling handicrafts and souvenirs before the pandemic, data indicates that benefits, mainly from cruise-ship tourism, are unequally distributed.