Responses to financial scarcity and consumer literacy

Hosany, A R S; and Hamilton, R W. 2023. 'Responses to financial scarcity and consumer literacy'. In: 53rd Annual Conference of the Association for Consumer Research (ACR 2023). Seattle, United States 26 - 28 October 2023. [Conference or Workshop Item]
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This study investigates how consumer literacy influences responses to financial scarcity. Drawing on in-depth interviews with a purposive sample of 36 participants across four generational cohorts, findings reveal how consumer literacy differs across consumption experiences and generations. Our research extends theorisation of time-based responses to financial constraints.
Item Type Conference or Workshop Item (Paper)
Keywords financial scarcity, constraints, consumer literacy, consumption experiences, generations
Departments, Centres and Research Units Institute of Management Studies
Date Deposited 15 Mar 2024 11:41
Last Modified 15 Mar 2024 11:51

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