From carewashing to radical care: the discursive explosions of care during Covid-19

Care, in all its permutations, is the buzzword of the moment, its meanings draining away in its constant evocation. Here, we briefly expand on older and newer meanings of care in the wake of Covid-19. These include the increasingly blurred boundaries between what has been traditionally understood as “care work” versus “essential work”; desperate attempts by corporations to promote themselves as ‘caring’; and the adoption of reactionary rather than progressive models of ‘care’ by populist leaders such as Trump, Johnson, and Bolsonaro. We then argue that we are in urgent need of a politics that recognises our mutual interdependence and vulnerability. Rejecting the extensive carelessness so evident today, our model of ‘universal care’ calls for inventive forms of collective care at every scale of life. We envisage a world in which genuine care is everywhere —from our most intimate ties to our relationship with the planet itself.