Editors' Introduction: What is Promotional Culture Today?

Edwards, Lee; Bourne, Clea D.; Cabañes, Jason Vincent and Castro, Gisela. 2025. Editors' Introduction: What is Promotional Culture Today? In: Lee Edwards; Clea Bourne; Jason Vincent Cabañes and Gisela Castro, eds. The Sage Handbook of Promotional Culture and Society. London: Sage, xxi-xxxiv. ISBN 9781529602623 [Book Section]

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The editors' introduction to the 35-chapter collection in The Sage Handbook of Promotional Culture and Society, updating perspectives offered by Andrew Wernick in his field-defining book, 'Promotional Culture: Advertising, Ideology and Symbolic Expression', published in 1991.

Item Type	Book Section
Keywords	Advertising, Branding, Marketing, Promotional Culture, Public Relations, Society
Departments, Centres and Research Units	Media and Communications
Date Deposited	17 Sep 2024 10:16
Last Modified	15 Jan 2025 07:56

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