Self-image congruence models conceptualized as a product affirmation process

Coolsen, Michael K. and Kumashiro, Madoka. 2009. Self-image congruence models conceptualized as a product affirmation process. Advances in Consumer Research, 36, p. 980. ISSN 0098-9258 [Article]
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Item Type Article
Departments, Centres and Research Units Psychology
Date Deposited 25 Mar 2011 09:30
Last Modified 06 Jan 2020 15:27

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