A Cross-Cultural Investigation of Men’s Judgments of Female Body Weight in Britain and Indonesia

Forty-seven men in Bali, Lombok, and Britain, respectively, were asked to rate a series of female images varying in body size for attractiveness. Between-group analyses indicated that participants in Lombok rated a heavier female figure as attractive compared with participants in Bali and Britain. In addition, participants in Bali and Lombok rated a wider range of figures as attractive compared with Britons. Results are discussed in relation to the globalization of the thin ideal.