Experiments (Taste)

What does the taste of something look like?

We set about creating a system that took data from someone who had tasted one of twelve flavours of ice cream. They then told the system how it tasted, based on six different criterior: Juiciness, Intensity, Richness, Sweetness, Creaminess, and Afterglow.

This data was directly linked to a generative engine that had been constructed to represent this information. We had constructed “visual universes” that flowed and blossomed as the new data arrived. Whilst we are not known for visual work, in galleries, it was a fabulous opportunity for greyworld to hone the generative engines that underpin many of our installations.

Exhibited in the Menier Chocolate factory in London, the work was also displayed on digital signage sites around London. In collaboration with ad agency Ogilvy One and Freggo, a luxury ice cream brand.