Browse by Goldsmiths authors: Bernritter, Stefan F.
Number of items: 13.
Article
Seeing the wood for the trees: How machine learning can help firms in
identifying relevant electronic word-of-mouth in social media. (2019)
Vermeer, Susan A.M.; Araujo, Theo; Bernritter, Stefan F. and van Noort, Guda
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How advertising in offline media drives reach of and engagement with brands on Facebook. (2018)
Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin and Vliegenthart, Rens
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018)
Ketelaar, Paul E.; Bernritter, Stefan F.; van Woudenberg, Thabo J.; Rozendaal, Esther; Konig, Ruben P.; Hühn, Arief Ernst; Van Gisbergen, Marnix S. and Janssen, Loes
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Self-persuasion as marketing technique: the role of consumers’ involvement. (2017)
Bernritter, Stefan F.; van Ooijen, Iris and Müller, Barbara C.N.
Too good to be true: the role of online reviews' features in probability to buy. (2017)
Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F.
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Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. (2017)
Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes
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‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. (2017)
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G.
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Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016)
Bernritter, Stefan F.; Verlegh, Peeter W.J. and Smit, Edith G.
Warning: You are being primed! The effect of a warning on the impact of subliminal ads. (2013)
Verwijmeren, Thijs; Karremans, Johan C.; Bernritter, Stefan F.; Stroebe, Wolfgang and Wigboldus, Daniël H.J.
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