Publication

Number of items: 2.
2024
  • Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding. (2024) Silas, Sebastian; Baker, David J. and Müllensiefen, Daniel
    • 2020
  • The Impact of Source Effects on the Evaluation of Music for Advertising: Are there Differences in How Advertising Professionals and Consumers Judge Music? (2020) Anglada-Tort, Manuel; Keller, Steve; Steffens, Jochen and Müllensiefen, Daniel