Publication

Number of items: 2.
2022
  • I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation. (2022) Bernritter, Stefan F.; Loermans, Annemijn C.; Eigenraam, Anniek and Verlegh, Peeter W.J.
    • 2016
  • Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016) Bernritter, Stefan F.; Verlegh, Peeter W.J. and Smit, Edith G.