Addressivity in Online Platforms

Rosamond, Emily. 2019. 'Addressivity in Online Platforms'. In: School of Fine and Performing Arts Visiting Speaker Programme. University of Lincoln, United Kingdom 20 February 2019. [Conference or Workshop Item]

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Guest Lecture, Visiting Speaker Programme
School of Fine and Performing Arts
University of Lincoln
5-6:30 pm, 20 February, 2019

How do artworks, memes and messages address online audiences? How do online platforms reorient messages’ means of appearing, circulating, and mattering to their receivers? Drawing from diverse sources – from Mikhail Bakhtin’s literary theory to Benjamin Bratton on planetary-scale computation – this lecture considers how it might be possible to theorize online addressivity: the unique ways in which platforms orient and reshape the act of addressing someone (or something) through ‘like’ and share, meme and message.

Item Type	Conference or Workshop Item (Lecture)
Keywords	online addressivity, online platforms, online audiences, like, share, memes, messages, artworks
Departments, Centres and Research Units	Visual Cultures
Date Deposited	27 Feb 2019 09:29
Last Modified	29 Apr 2020 17:07