The Immersive Audience Experience Evaluation Toolkit

Freeman, Jonathan; Lessiter, Jane; Borden, Polly; Turner-Brown, Lewis; Kurta, Leah and Ferrari, Eva. 2019. 'The Immersive Audience Experience Evaluation Toolkit'. In: IBC (International Broadcasting Convention) Technical Papers Conference. Amsterdam, Netherlands 13-16 September 2019. [Conference or Workshop Item]
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This paper introduces the Immersive Audience Experience Evaluation Toolkit, an online questionnaire designed to measure audience perceptions of impact and value of different immersive experiences. Initially created and developed in 2017, the Toolkit has been applied to various immersive media formats and contents such as virtual reality (VR), augmented reality (AR), mixed reality (MR), games and screen-based media. With examples of insights generated for creators and funders of immersive experiences, this paper summarises the need for, development and refinement of the Toolkit. Drawing from audience evaluations with 460 people using 10 different immersive contents, the added value of the Toolkit to the creative industry of further exploring aggregated and comparative ratings is also discussed.
Item Type Conference or Workshop Item (Paper)
Keywords immersive experiences, online questionnaire, virtual reality (VR), augmented reality (AR), mixed reality (MR), games, screen-based media
Departments, Centres and Research Units Psychology > Centre for Cognition, Computation and Culture (CCCC)
Date Deposited 16 Oct 2019 12:37
Last Modified 09 Jun 2021 16:07

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