Nods of Agreement: Webcam-Driven Avatars Improve Meeting Outcomes and Avatar Satisfaction Over Audio-Driven or Static Avatars in All-Avatar Work Videoconferencing

Ma, FangORCID logo; Zhang, JuORCID logo; Tankelevitch, LevORCID logo; Panda, PayodORCID logo; Asadi, TorangORCID logo; Hewitt, CharlieORCID logo; Petikam, LohitORCID logo; Clemoes, JamesORCID logo; Gillies, MarcoORCID logo; Pan, XueniORCID logo; +2 more...Rintel, SeanORCID logo; and Wilczkowiak, MartaORCID logo. 2025. 'Nods of Agreement: Webcam-Driven Avatars Improve Meeting Outcomes and Avatar Satisfaction Over Audio-Driven or Static Avatars in All-Avatar Work Videoconferencing'. In: The 27th ACM SIGCHI Conference on Computer-Supported Cooperative Work & Social Computing (CSCW). San José, Costa Rica 9 - 13 November 2024. [Conference or Workshop Item] (Forthcoming)
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Avatars are edging into mainstream videoconferencing, but evaluation of how avatar animation modalities contribute to work meeting outcomes has been limited. We report a within-group videoconferencing experiment in which 68 employees of a global technology company, in 16 groups, used the same stylized avatars in three modalities (static picture, audio-animation, and webcam-animation) to complete collaborative decision-making tasks. Quantitatively, for meeting outcomes, webcam-animated avatars improved meeting effectiveness over the picture modality and were also reported to be more comfortable and inclusive than both other modalities. In terms of avatar satisfaction, there was a similar preference for webcam animation as compared to both other modalities. Our qualitative analysis shows participants expressing a preference for the holistic motion of webcam animation, and that meaningful movement outweighs realism for meeting outcomes, as evidenced through a systematic overview of ten thematic factors. We discuss implications for research and commercial deployment and conclude that webcam-animated avatars are a plausible alternative to video in work meetings.


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