Publication

Number of items: 5.
2022
  • I’ve heard that brand before: the role of music recognition on consumer choice. (2022) Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha and Müllensiefen, Daniel
    • 2018
  • How advertising in offline media drives reach of and engagement with brands on Facebook. (2018) Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin and Vliegenthart, Rens
    • 2017
  • ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. (2017) Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G. picture_as_pdf
  • Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. (2017) Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes picture_as_pdf
  • Too good to be true: the role of online reviews' features in probability to buy. (2017) Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F. picture_as_pdf