Publication
Number of items: 5.
Article
I’ve heard that brand before: the role of music recognition on consumer choice. (2022)
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha and Müllensiefen, Daniel
‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. (2017)
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G.
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Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. (2017)
Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes
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Too good to be true: the role of online reviews' features in probability to buy. (2017)
Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F.
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How advertising in offline media drives reach of and engagement with brands on Facebook. (2018)
Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin and Vliegenthart, Rens
